Our major aims and objectives are:
- To provide world class European and American Diplomas and Bachelors and Masters Degree programmes to suit the challenging needs of the day and to build a highly reputed global college of higher learning.
- To offer innovative Advanced Diploma in Business Administration, Post Graduate Diploma in Business Administration, Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) Degree programmes, which are exciting, stimulating and challenging for the young professionals working in National and Global Corporations.
- To produce professionally trained star managers, executives and global CEOs through excellent higher education and research.
- To develop the students’ abilities to think, write and speak effectively, efficiently and creatively and to work as an effective leader of a team.
- To prepare and train students to understand and apply modern innovative techniques and tools of key business and management disciplines.
- To offer the most innovative and unique learning experience through superb teaching by renowned Professors of International repute.
- To create a very dynamic and excellent learning environment by teaching today what can be implemented tomorrow.
- To provide an atmosphere of free thinking and to enhance students’ educational needs and career prospects and aspirations.
- To offer personal, relevant, flexible, contemporary & challenging European management Diplomas and Degree programmes to the international student community.
- To develop a robust set of learning materials to ensure that students have access to a top quality learning experience in a unique global environment.
- To provide the students of the UAE with coherent values based on researching business enterprises & management practices with comparative, international & national context in a historical, socio-economic institutional frame works.
- To enable students to achieve a brilliant career & to lead their life with confidence.
- To provide thought provoking lectures of global standards and real life industry case studies and the critical appraisal of the models and techniques in the class room.
- To provide the students with sound knowledge & critical thinking problem solving skills for succeeding in an increasingly diversified global work environment.
- To develop the interpersonal & transferable skills in students for maintaining good labour-management relationships in today’s business organizations.
- To develop cutting edge knowledge & understanding across a broad range of vital business & management subjects such as accounting & finance , human resource management, entrepreneurship, strategic management, operations & quality management, marketing, international business & e-business.
- To help students to conceptualize, formulate & consider complex problems in an uncertain business environment during a period of deep recession & economic slowdown & to find & implement appropriate solutions.
- To help students benefit from industry case studies, teaching materials & courses that are fresh, practical & relevant to the fast moving, global business world.
- To enhance the students’ ability to apply theory in practice in order to be confident & purposeful when faced with complex problems.
- To create a student-centered environment accessible to individuals of diverse ages, cultures & socio-economic backgrounds.
- To develop innovative management diploma programmes and Degrees that combine theory & practice & instill the spirit of systematic enquiry.
- To encourage creativity, scholarship & individual enterprise.
- To promote international perspectives in the curriculum developments among students & faculty.
- To encourage a critical thinking mind, a respect for diversity & a real understanding of ones’ own & others’ values.
- To foster lifelong desire to learn & a commitment to contribute actively to our communities & to the world.
- To strengthen the communities we serve by supporting civic, cultural, co-operate and educational organizations.
- To help students understand the principles and practices of modern business management through a critical understanding of the various concepts, components and theories with real-life examples and industry case studies.
- To teach the students innovative management techniques for managing people, money, material and customers effectively and efficiently and for enhancing their knowledge and ability to think, influence and act strategically.
- To enable students to thrive in any world-class corporations and in the competitive international business environment.
- To improve the reputation and the quality of management degrees to ensure that students’ qualifications add genuine value to their career and carries tremendous weight with employers.
